Purpose
This card displays the geographic distribution of completed orders, showing where customers are located based on their ZIP codes. It helps managers understand sales reach, delivery demand patterns, and regional customer concentrations.
Key Metrics
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Completed Orders by ZIP Code – Total year-to-date orders attributed to each customer postal code.
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Map Visualization – Geographic heatmap with bubble sizes proportional to the number of orders.
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Top ZIP Codes – Highlights the top postal codes contributing to order volume.
Insights to Look For
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Regional hotspots: Identify areas with the highest customer demand, shown by larger bubbles.
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Expansion opportunities: Recognize underrepresented regions with few or no orders, which may suggest potential growth markets.
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Logistics planning: High-density customer regions may justify optimized delivery routes, local stocking strategies, or targeted service enhancements.
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Customer concentration risk: Heavy reliance on a few ZIP codes can be a vulnerability — diversification could strengthen stability.