Purpose
This card maps customer deliveries by location, showing where deliveries are being completed across a region. It helps visualize geographic coverage, concentration of activity, and potential areas for market expansion.
Key Metrics
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Delivery Locations (Dots) – Each point represents a customer delivery by zip code.
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Cluster Density – Larger or darker clusters indicate higher volumes of deliveries in that area.
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Geographic Spread – Distribution of deliveries across states and cities.
Insights to Look For
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Market concentration: Dense clusters highlight the core customer base.
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Coverage reach: Outlying deliveries show extended reach but may also indicate higher logistics costs.
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Growth opportunities: Areas with sourcing or proximity to existing hubs but low delivery activity may represent untapped markets.
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Route optimization: Visualizing deliveries geographically can uncover overlapping service areas or routes that could be consolidated.